It was impossible to order custom dice on the internet in 2018 and I intend to contradict this truth, building a wedsite to personnalise and order dice :
This was the original idea: Give a dice that would indicate every time that you have to take a break! This concept is inspired by the dadaist artistic movement: absurd but logical.
Above, the machine used to carve dice in oak wood
Let's make a dice for UX designers !
And then here, the first version of the homepage in it's simplest way : The MVP is for me, understand what is this product about, interact the quickest way for the user to dive in this "gamified" website, and simplify the conversion funnel :
3’000 clients later and more than 30’000 dice manufactured, what started like a side-project follows now the cliché start-up success-story we never expected.
Here the world map where our products have been sold.
In 5 years, we focused on client satisfaction, automation, and scalability.
As a proper start-up it started in a garage. With the idea of bringing a web development approach to physical objects. Making it customisable, flexible, trackable, through a predictable process that can be fully automated.
This whole project has been managed in a very iterative mode, avoiding completely market analysis and focusing on bringing values to clients, asking feedback and ways of improvements, leading to the design of products no one was doing.
More technically, this e-commerce drove me through all the aspects of a business development. From UX and UI obviously, to integration of my design, the marketing and the communication necessary, but also the sourcing, the client services, delivery issues, API connections etc. We ended up creating our own software for managing orders, automatising all the repetitive tasks, developing our notification system, APIs, client views.
Now-a-days, our products' customisation process is 90% automated, allowing us to propose fair prices to our clients, for a high quality service.
Here, an example of the automation, from the website’s dashboard, through the API, to the fully automated machine made by my brother.